Mumbai, 17th May 2018: Reliance Jio Infocomm Ltd. (“Jio”) today announced an exclusive
partnership for the Indian market with Screenz, the most powerful platform for
“entertainment-based interactivity” used by world’s top broadcasters and format owners.
The partnership will add to Jio’s existing platform for gamification, which has proven itself
time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled
over 65 Mn unique users already, who are consistently playing the game as well as the Jio
Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in
the common man’s reach.
With this exclusive partnership, Jio Screenz will become the largest platform and one of the
only integrated providers of entertainment-based gamification in India.
This will empower broadcasters and publishers to create engaging content with robust
scalability. The features on this platform are highly adaptable for varied content, allowing for
live, real-time interactions between broadcasters and viewers, keeping them watching and
Jio Screenz platform will provide increased engagement and new advertising opportunities
due to its advanced abilities to create differentiated interactions utilizing distinct and specific
profiles of individual viewers.
Industry experts believe that this dual-screen experience is the next game-changer and will
redefine passive advertising on television and mobile.
This is the second such innovative brand-engagement platform launched by Jio in the
last few days. Last week, Jio announced the launch of the world’s first artificial intelligencebased
brand engagement platform called JioInteract.
Jio is a customer obsessed organization and will continue to bring disproportionate value,
innovative features and best-in-class services to its customers, always.
Features of the Jio Screenz platform:
- Jio Screenz Platform allows a real time two-way conversation between broadcasters
and viewers in form of quizzes, polls and votes during a TV show
- It provides an easy to use Content Management System (CMS) that enables
broadcasters to design, create and launch interactive engagements
- This can be enabled on any digital App using SDK with support on Android, iOS and
- Jio Screenz supports various social networks namely Google, Facebook, Twitter and
- To ensure a continuous learning and feedback loop, it supports rich data reporting and
creates unique profiles for each user, hence enabling targeted advertisement.